Digital Strategy Consultation (60 mins)

I hold a Masters in Electrical Engineering and an MBA from the University of Pretoria in South Africa in strategy and general management and more importantly have been doing this on the ground since 2004. I’ll contact you after purchase via email and we will find a time that works best for both of us. I’ll send out an invite (you can add as many people as you want to our meeting – great for teams!) as well as directions for a screen-share.

Prior to our meeting I’ll send you a short list of questions as I need a bit of background info about your website, business, competitors, and goals. I conduct at a minimum 30 mins of research prior to our scheduled call (don’t worry I’m fast) and then will share the results with you via screen-share and conference call.

Typical issues we will cover include:

Problem: Why are you calling me? What problem are you trying to solve?

Strategy: What is the business trying to do?

Previous Solutions: What have you done to solve the problem, and why has it not succeeded?

Resources: What resources are available such as time, money, skills, tools, software to use to solve the problem this time?

Expectations: Outline what you are hoping to achieve from consulting with me

Timeframe: How soon do you need results (besides for immediately)?

SEO: I’ve been doing SEO at the highest level for over a decade and we will review your current website strength, low-hanging fruits, errors, local placement on maps and directories, national rankings (if applicable), go-forward strategy, and finally a review of work performed to-date.

Social Media: I spend millions every year on optimizing and a/b testing ads across all social media platforms. Many small and medium sized business owners will occasionally boost post or dabble in ads but if you really know what to do and how to find the right audience your sales can literally explode. Let’s dig in 🙂

Conversion Funnel: Visitors are great but if they don’t convert you miss out. Let’s review your macro and micro goals and make sure your website is optimized to convert the maximum number of visitors. I’ve helped local dentist adjust their lead forms to go from a 3% conversion rate to a 15% conversion rate, I’ve deployed chatbots that have doubled the conversion rates of national insurance companies; no matter what you sell I’ll improve your conversion rate. This is a critical area of your “overall funnel” that has to be perfect or you could be missing out on substantial additional revenue. My experience covers everything from local service businesses to multi-million e-commerce companies and Fortune 500 companies.

Other: Once I know your business a bit I’ll tailor our meeting accordingly. Maybe you aren’t currently retargeting your visitors? In some spaces PPC makes more sense than social ads. Geotargeting? Snapchat? I’ll roll up my sleeves and give it to you straight.

**Guarantee** I’m not a fake coach. If you aren’t satisfied with your call or my performance simply tell me at the end of our meeting and I’ll refund 100% of the purchase price. Most of my clients learn more in an hour about how to grow their business than they would in months. I live, eat, sleep and love digital marketing and want to share this knowledge with you!

Note: You are paying me for my advice so I’m going to communicate as directly as possible. This level of candor cuts straight to the point and saves us both time and money. Nothing that I say should be taken as personal criticism. Strangely, the more honest I am, and the more directly I communicate, the more successful I am, and the more time clients want to spend with me.