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Insights
Practical marketing thinking for leaders who want results.
Articles on strategy, analytics, conversion, digital marketing, brand messaging and eCommerce — written to help you make better marketing decisions.
01 Strategy you can act on this quarter
02 Focused on revenue, not vanity metrics
03 From the team behind Marketing Forensics
Using KPIs to Evaluate Marketing Channels
“Learn how to use KPIs to evaluate and optimize your marketing channels for improved business performance and ROI.”
How to Set Realistic Marketing Benchmarks
Learn to set realistic marketing benchmarks to measure success, improve strategies, and achieve business goals effectively.
The Difference Between Vanity Metrics and KPIs
Explore the key differences between vanity metrics and KPIs, understanding their impact on business strategy and performance evaluation.
How to Align KPIs with Business Goals
Learn how to align KPIs with business goals for effective strategy execution and improved performance.
Top 10 KPIs Every Digital Marketer Should Monitor
Explore the top 10 KPIs every digital marketer should monitor to optimize strategy, boost engagement, and increase ROI.
How to Define the Right KPIs for Your Marketing Campaigns
Learn to define the right KPIs for your marketing campaigns to measure success and optimize strategy effectively.
Competitive Intelligence Tools for Pricing Research
“Explore top Competitive Intelligence Tools for effective pricing research. Gain market insights, optimize pricing strategies, and boost profits.”
Using Data to Set Smarter Prices
Explore how to leverage data for smarter pricing strategies, optimizing profits and enhancing customer satisfaction.
The Role of Perceived Value in Pricing
Explore the crucial role of perceived value in pricing strategies and its impact on consumer buying decisions.
Bundling and Discount Strategies That Drive Sales
Explore effective bundling and discount strategies to boost sales. Learn how to attract customers and increase revenue efficiently.
How to Find the Sweet Spot for Product Pricing
Discover strategies to find the perfect product pricing sweet spot, balancing profitability with customer satisfaction and market competitiveness.
A/B Testing Your Product Prices for Maximum Profit
“Optimize your profits with A/B testing for product prices. Discover effective strategies for pricing and maximize your revenue.”
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