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Insights
Practical marketing thinking for leaders who want results.
Articles on strategy, analytics, conversion, digital marketing, brand messaging and eCommerce — written to help you make better marketing decisions.
01 Strategy you can act on this quarter
02 Focused on revenue, not vanity metrics
03 From the team behind Marketing Forensics
Optimizing Paid Media for Conversions
How to optimize paid search and paid social for real business results: the right conversion goals, clean tracking, matching landing pages and smarter budgets.
Paid Social Ad Metrics That Matter
“Explore key paid social ad metrics like CTR, CPC, conversion rate, and ROI to optimize your advertising strategy and boost business growth.”
What Makes a Great Google Ad Landing Page?
“A great Google Ad Landing Page is user-friendly, relevant, persuasive, and optimized for conversions and SEO.”
How to Create High-Converting Facebook Ad Funnels
Learn to create high-converting Facebook ad funnels to boost your business reach, engagement, and sales effectively.
The Best Email Marketing KPIs to Track
Discover the top Email Marketing KPIs to track for optimizing campaigns, improving engagement, and boosting conversion rates.
Using Email A/B Testing for Better Results
Improve your email marketing strategy with Email A/B Testing. Learn how to optimize content, subject lines, and CTAs for better engagement and results.
How to Increase Email Open Rates and CTRs
Boost your email marketing success. Learn effective strategies to increase email open rates and click-through rates (CTRs).
The Role of Email in a High-Converting Funnel
Explore the crucial role of email in driving conversions in a sales funnel, enhancing customer engagement and boosting ROI.
How to Re-Engage Cold Leads with Email Campaigns
Learn how to re-engage cold leads using effective email campaigns. Revive interest, boost conversions, and increase sales.
Segmentation Techniques That Boost Email ROI
Explore effective segmentation techniques to enhance your email marketing strategy and boost ROI.
Behavioral Email Triggers That Drive Sales
Explore how behavioral email triggers can boost sales. Learn to craft personalized, timely emails that engage customers and drive conversions.
How to Use CRM Data to Personalize Your Marketing
Learn how to leverage CRM data to personalize your marketing strategies for improved customer engagement and increased sales.
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