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Insights
Practical marketing thinking for leaders who want results.
Articles on strategy, analytics, conversion, digital marketing, brand messaging and eCommerce — written to help you make better marketing decisions.
01 Strategy you can act on this quarter
02 Focused on revenue, not vanity metrics
03 From the team behind Marketing Forensics
Measuring ROI on AI Pilots: A Practical Approach
How to measure the return on AI pilots with baselines, the right metrics, simple calculations and honest reporting, so you know what to scale.
AI Governance Checklist for Small and Mid-Sized Businesses
A practical AI governance checklist for SMBs covering approved tools, data rules, human review, vendor risk, training and ongoing review.
Building a Brand-Voice Skill for Your AI Assistant
How to capture your brand voice in a reusable AI skill so every team member gets consistent, on-brand drafts, with a simple structure you can follow.
AI for Amazon Sellers: Practical Workflows That Save Time
Practical ways Amazon sellers can use AI for listings, feed files, reviews, customer messages and settlement reconciliation, with the checks that keep accounts safe.
How to Roll Out Claude to a 50-Person Company
A step-by-step plan for rolling out Claude across a mid-sized company: setup, pilot, department Projects and skills, training, governance and adoption metrics.
Claude vs ChatGPT for Business Teams: How to Choose
A practical framework for choosing between Claude and ChatGPT for your business, based on your work, data, tools and governance needs rather than hype.
Using Paid Media to Support Your Content Strategy
“Boost your content strategy with paid media. Learn how to effectively use ads, sponsored content, and more to increase visibility.”
How to Improve Your ROAS with Better Ad Targeting
Learn effective strategies to enhance your Return on Ad Spend (ROAS) through improved ad targeting.
Budgeting for PPC: What to Spend and Where
“Learn how to effectively budget for PPC campaigns, understand where to allocate funds and determine what to spend for optimal results.”
How to Design Ads for Better Click-Through Rates
“Learn effective ad design strategies to boost click-through rates and enhance your digital marketing success.”
The Role of Retargeting in Funnel Optimization
Explore the crucial role of retargeting in funnel optimization, enhancing conversion rates and boosting marketing ROI.
How to Use UTM Parameters to Track Campaign ROI
Learn how to use UTM parameters to effectively track your campaign ROI and optimize your digital marketing strategies.
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