How to Launch a Product on Amazon with Zero Reviews

Amazon is the world’s largest online marketplace, boasting over 300 million active customers. For entrepreneurs and businesses, launching a product on Amazon can be a game-changer. However, starting with zero reviews can be daunting. This article will guide you through the process of launching a product on Amazon with zero reviews, providing practical tips and strategies to help you succeed.

Understanding the Importance of Reviews on Amazon

Before diving into the strategies, it’s crucial to understand why reviews are so important on Amazon. Reviews serve as social proof, influencing potential customers’ buying decisions. According to a survey by BrightLocal, 91% of consumers trust online reviews as much as personal recommendations. However, getting those initial reviews can be challenging. Here’s how you can overcome this hurdle.

1. Product Research and Selection

The first step in launching a product on Amazon is choosing the right product. This involves thorough market research and understanding what customers want. Here are some factors to consider:

• High demand, low competition products
• Products with good profit margins
• Products that are lightweight and easy to ship
• Products that are not seasonal

2. Create a High-Quality Product Listing

Once you’ve selected your product, the next step is to create a high-quality product listing. This is your opportunity to showcase your product and convince potential customers to buy. Here are some tips:

• Use high-quality images: According to Amazon, listings with high-quality images improve sales by up to 10%.
• Write a compelling product description: Highlight the benefits and features of your product. Use bullet points for easy reading.
• Optimize for SEO: Use relevant keywords in your title and description to improve your product’s visibility on Amazon’s search engine.

3. Pricing Strategy

Setting the right price for your product is crucial. Price too high, and you might deter potential customers. Price too low, and you might not make a profit. Here are some factors to consider when setting your price:

• Cost of product
• Shipping and handling costs
• Amazon fees
• Competitor pricing

4. Launch and Promote Your Product

Now that your product listing is ready, it’s time to launch and promote your product. Here are some strategies to consider:

• Use Amazon’s Sponsored Products: This is a pay-per-click advertising solution that can help increase your product’s visibility.
• Use social media: Promote your product on social media platforms like Facebook, Instagram, and Twitter.
• Build an email list: Offer a discount or special offer to customers who sign up for your email list.

5. Get Your First Reviews

Getting your first reviews can be challenging, but it’s not impossible. Here are some strategies to consider:

• Amazon Early Reviewer Program: Amazon will ask customers who have purchased your product to leave a review in exchange for a small reward.
• Ask for reviews: Send a follow-up email to your customers asking them to leave a review. However, be careful not to violate Amazon’s review policies.
• Product inserts: Include a note in your product packaging asking for a review.

Case Study: How Anker Became a Best-Seller on Amazon

Anker, a tech accessory company, is a great example of a brand that successfully launched a product on Amazon with zero reviews. They started by selling a single product – a laptop battery. They focused on creating a high-quality product listing, optimizing their title and description with relevant keywords. They also used high-quality images to showcase their product.

Once their product listing was ready, they launched their product and used Amazon’s Sponsored Products to increase their visibility. They also promoted their product on social media and built an email list to keep their customers updated.

To get their first reviews, Anker used the Amazon Early Reviewer Program. They also sent follow-up emails to their customers asking for reviews. As a result, they quickly gained positive reviews, which helped boost their sales and ranking on Amazon.

Conclusion

Launching a product on Amazon with zero reviews can be challenging, but with the right strategies, it’s possible to succeed. Start by choosing the right product and creating a high-quality product listing. Set the right price and use effective promotion strategies to increase your visibility. Finally, use strategies like the Amazon Early Reviewer Program and follow-up emails to get your first reviews. Remember, success on Amazon doesn’t happen overnight. It requires patience, persistence, and continuous learning.