Backend Search Terms on Amazon: The Hidden SEO Trick

Amazon, the world’s largest online marketplace, is a platform where millions of products are sold every day. With such a vast array of products, it’s crucial for sellers to optimize their product listings to stand out from the competition. One often overlooked but highly effective strategy is the use of backend search terms. This hidden SEO trick can significantly improve a product’s visibility and increase sales. In this article, we will delve into the importance of backend search terms, how to use them effectively, and the impact they can have on your Amazon business.

Understanding Backend Search Terms

Backend search terms, also known as hidden keywords, are words or phrases that sellers can add to their product listings in the backend of Amazon’s Seller Central. These terms are not visible to customers, but they are indexed by Amazon’s search algorithm. This means that when a customer searches for a product using one of these terms, the product listing with that term in its backend will appear in the search results.

The Importance of Backend Search Terms

Backend search terms play a crucial role in Amazon SEO for several reasons:

• They increase product visibility: By including relevant and popular keywords in your backend search terms, you can increase the chances of your product appearing in search results, thereby increasing its visibility.

• They help you bypass character limits: Amazon limits the number of characters you can use in your product title and bullet points. Backend search terms allow you to include additional keywords without worrying about character limits.

• They allow for misspellings and variations: Customers may not always spell product names or terms correctly. Including common misspellings and variations in your backend search terms can help ensure your product appears in relevant search results.

How to Use Backend Search Terms Effectively

While backend search terms can be a powerful tool, it’s important to use them effectively to reap their benefits. Here are some tips:

• Research your keywords: Use tools like Google Keyword Planner or Amazon’s own keyword tool to find relevant and popular keywords for your product.

• Don’t repeat keywords: Amazon’s algorithm considers all the words in your product listing, including the title, bullet points, and backend search terms. There’s no need to repeat keywords, as it won’t improve your ranking.

• Include variations and misspellings: As mentioned earlier, including common misspellings and variations of your keywords can help increase your product’s visibility.

• Stay within the character limit: Amazon allows up to 250 characters for backend search terms. Make sure to stay within this limit to avoid having your terms ignored by the algorithm.

Case Study: The Impact of Backend Search Terms

To illustrate the power of backend search terms, let’s look at a case study. A seller of kitchen gadgets was struggling to increase their product’s visibility on Amazon. Despite having a well-written product description and high-quality images, their product was not appearing in relevant search results.

After conducting keyword research, the seller added relevant keywords to their backend search terms. These included “kitchen tools”, “cooking gadgets”, and “kitchen utensils”. They also included common misspellings and variations of these terms.

The result? Within a few weeks, the seller saw a significant increase in their product’s visibility. Their product started appearing in relevant search results, leading to an increase in clicks and, ultimately, sales. This case study clearly demonstrates the impact that effective use of backend search terms can have on an Amazon business.

Conclusion

Backend search terms are a hidden SEO trick that can significantly improve a product’s visibility on Amazon. By conducting thorough keyword research and using these terms effectively, sellers can increase their product’s chances of appearing in relevant search results, leading to increased clicks and sales. While backend search terms are not visible to customers, their impact on a product’s performance is undeniable. As such, they should be a key part of any Amazon seller’s SEO strategy.